Monthly Archives

September 2014

Your Vision or Purpose – Are They Helping or Hurting Your Organization?

By | Company Growth, Pain Assessment | No Comments

In a recent blog, I talked about Where to Look for Organizational Pain. Over the next weeks, I will be exploring each of those locations where organizational pain can reside, in a little more depth. I will also provide some tools or methods for finding the root cause of the pain, so you can begin relieving the pain in the discussed area.

The first area I explored was Are Your Customers in Pain?

The next area we will explore further is with your Vision or Purpose

vision-banner

Your Vision or Purpose defines not only who you are, but also what you want to be. If you are not clear about who you are, or want to be, and/or do not communicate it frequently, anyone associated with your organization – inside and outside – will be confused or you will miss opportunities. Having no clear and concise Vision or Purpose can cause pain throughout the organization. Focus on the three C’s for Visions and Purposes: Make sure they are clear, concise and communicated.

Begin Probing

Like a doctor does with us as patients, ask questions and probe so you can properly diagnose the real issue and begin working to relieve it.

Here are some questions you might want to ask your customers, yourself, your leadership team and your employees:

      1. Is your Vision or Purpose defined – i.e. written down?
      2. Is your Vision or Purpose succinct and easy to understand?
      3. Is your Vision or Purpose compelling enough to allow you to stand out and rally others around it?
      4. How, who, when and where do you communicate your Vision or Purpose?
      5. Does your Vision or Purpose embody your highest order realization for the organization?
      6. Can your external stakeholders find your Vision or Purpose?
      7. Do all your employees know your Vision or Purpose?
      8. Do your external (e.g. Customers) and internal (e.g. Employees) stakeholders ‘see’ your Vision or Purpose in your behaviors, priorities, products and services?
      9. Do you review and revise your Vision and Purpose on a regular basis?

Each of these questions can lead to a number of additional questions before you can properly diagnose the root cause – keep asking until you get there!

Tools and Methods

Here are some tools and methods to consider in ensuring your Vision or Purpose is doing more good than harm:

      1. Facilitated Visioning Sessions
      2. Facilitated Focus Groups
      3. Customer/Employee Surveys and Analysis
      4. Vision or Purpose Communication Plan
      5. Storytelling Techniques to Communicate your Vision

What do you Think?

Is your Vision or Purpose working well for your organization?

If not, where is the breakdown occurring?

What tools or methods would you propose to ensure your Vision or Purpose are helping rather than hurting your organization?

 

Next week we’ll explore the Organizational Pain associated with your Strategy, Goals and Objectives. Want help with your organizational pain? Click here to find out more.

“Doing More with Less” = Sustainability? Do you agree?

By | Food for Thought | No Comments

Yesterday I had an ‘ah ha’ moment at a Sustainability Lunch & Learn sponsored by the Wisconsin LGBT Chamber of Commerce.  When asked to describe how businesses can practice sustainable methods and act ‘green’, one of the presenters suggested that eliminating unnecessary spending in order to reduce overhead and streamlining work to improve employee morale were all ‘green’ practices – I did the ‘V8’ smack on my forehead and said to myself – “Of Course”!

icon_sustainability

My tag line is ‘Opening Pathways by Doing More with Less’ and I have a passion for working with organizations to eliminate the waste (money, time, frustration, etc.) and streamline their operations – Do More with Less.

Am I practicing being ‘green’ and ‘sustainable’?  Do you agree with this concept of sustainability?

Are Your Customers in Pain?

By | Company Growth, Pain Assessment | No Comments

In my last blog, I talked about Where to Look for Organizational Pain. Over the next weeks, I will be exploring each of those locations where organizational pain can reside, in a little more depth. I will also provide some tools or methods for finding the root cause of the pain so you can begin relieving the pain in the discussed area.

The first area to look for organizational pain is with your Customers

customers-want-630x200

It’s your Customer or client for whom you exist. If something isn’t going right for them, they will eventually leave. If you are not earning the trust and respect of new Customers, you won’t be able to grow. There is a lot of focus now on Voice of the Customer (VOC). In this day and age of social media, with things going viral at lightening speeds, one dissatisfied Customer can impact hundreds, if not thousands, of your current and future Customers. Make sure they are not in pain from your products or services or suffer pain trying to do business with you. Check in and listen to your Customers.

Begin Probing

Like a doctor does with us as patients, ask questions and probe so you can properly diagnose the real issue and begin working to relieve it.

Here are some questions you might want to ask your customers, yourself, your leadership team and possibly your employees:

      1. Do you know who your customer is?
      2. Do your customers know who you are?
      3. Are you reaching your intended customers?
      4. Are your customers satisfied?
      5. Why are you having trouble growing your customer base?
      6. Why are your customers leaving you?
      7. Do you fully understand what your customers want or expect?
      8. Do your customers feel special?
      9. Do your customers trust and respect you?
      10. Is it easy for your customers to do business with you?
      11. Is it easy for your customers to provide feedback to you?
      12. Are your customers receiving a fair value for your products or services?

Each of these questions can lead to a number of additional questions before you can properly diagnose the root cause – keep asking until you get there!

Tools and Methods

Here are some tools and methods to consider in further diagnosing the pain symptoms in order to get to the root cause:

      a. Facilitated Focus Groups
      b. Facilitated Brainstorming Sessions
      c. Customer Satisfaction Surveys and Analysis
      d. Market Research and Analysis
      e. Marketing Plan Development and Execution
      f. Value Stream Mapping

What do you Think?

What probing questions might you have to find the root cause of your Customers’ Pain?

What tools or methods would you propose to find the root cause of your Customers’ Pain?

Next week we’ll explore the Organizational Pain associated with your Purpose or Vision. Want help with your organizational pain? Click here to find out more.

 

 

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